Customized Supply of Sanitary Napkin Absorbent Core Materials for a U.S. Client

Customer Case: Customized Supply of Sanitary Napkin Absorbent Core Materials for a U.S. Client

Our client in this case is from the Americas — a U.S.-based company specializing in women’s sanitary products. They own their own sanitary napkin production line and have an established market network. While seeking a reliable supplier, the client learned about our factory through our website. As a professional manufacturer of raw materials for disposable hygiene products, we caught their attention with our absorbent core materials — including fluff pulp, SAP, airlaid paper, and absorbent tissue paper.

During the initial communication, the client focused particularly on the specifications and performance of our airlaid paper and absorbent tissue paper. Their main goal was to improve the absorption speed and rewet performance of their sanitary napkins while ensuring softness and good tensile strength to suit high-speed production lines. Based on their requirements, we introduced the advantages of our airlaid paper — high bulkiness, excellent liquid dispersion, and strong structural stability — as well as our tissue paper’s superior absorption capacity and liquid retention properties.

In the sample testing phase, the client selected two different GSM grades of airlaid paper and one type of high-absorbency tissue paper for trial production. After several rounds of evaluation, they reported that our airlaid paper had uniform fiber distribution and rapid absorption, significantly enhancing the overall performance when combined with SAP. The absorbent tissue paper layer remained stable, without delamination or wrinkling, fully meeting their production standards.

After about one month of sample testing and technical adjustments, we finalized the customized solution — 38gsm airlaid paper combined with 22gsm high-absorbent tissue paper. The final composite demonstrated better absorption efficiency and softness than the client’s previous material. We successfully signed an annual supply contract, and the first shipment has been delivered to their U.S. facility, receiving highly positive feedback.

Through this collaboration, we helped the client optimize their sanitary napkin absorbent core performance while strengthening our partnership in the North American market. Moving forward, we will continue to provide high-quality and cost-effective absorbent materials to support our clients’ brand growth and long-term success.