Customized Easy Tape for Sanitary Napkin Packaging in the U.S.

We are a specialized manufacturer of raw materials for disposable hygiene products, covering non-woven fabrics, PE film, absorbent paper, hot melt adhesive, and Easy Tape for sanitary napkin packaging. Recently, we partnered with a U.S.-based feminine hygiene brand that sought to enhance its sanitary napkin packaging with Easy Tape, aiming to improve consumer convenience and brand recognition.

During the initial discussion, the customer emphasized several key requirements: stable adhesion, reusability without damaging the package, smooth tearing performance, customized logo printing, and the option of eco-friendly materials. In response, our team provided multiple Easy Tape samples and conducted adhesion, durability, and print quality tests. The customer highly recognized our strengths in the following areas:

• Strong adhesion stability – tape maintains performance even after repeated opening and closing.

• Smooth tearing – prevents packaging damage and ensures consumer-friendly use.

• Accurate printing – clear, consistent branding and logo alignment.

• Eco-friendly materials – supporting sustainable packaging solutions.

Once the final solution was approved, we launched mass production with strict quality control, covering adhesion testing, printing precision, and roll-cutting accuracy. The first batch was successfully shipped to the U.S., and market feedback was positive. Consumers highly appreciated the convenient resealable packaging, which gave the brand a stronger competitive edge in North America.

Market Insights
The U.S. feminine hygiene products market is expanding steadily:

• Market size: In 2024, the U.S. feminine hygiene market reached approximately USD 6.9 billion, with a projected CAGR of 4.8% from 2025–2033 (IMARC Group). The broader feminine hygiene market is expected to grow from USD 27 billion in 2023 to nearly USD 48 billion by 2032, at a CAGR of 6.6% (GlobeNewswire).

• Sanitary napkin segment: The U.S. accounts for about 22% of the global sanitary napkin market. Around 64% of urban women use sanitary napkins, and demand for fragrance-free and chemical-free options has grown by 42% (Global Growth Insights).

• Consumer preferences: Eco-friendly, organic cotton, and reusable packaging designs are becoming more popular. Online purchasing and subscription-based sales are also seeing rapid growth, driven by consumer convenience and sustainability trends.

By aligning with these market trends, our customized Easy Tape solution not only improved the customer’s packaging functionality but also positioned their brand in line with the evolving U.S. market expectations for sustainability, convenience, and product differentiation.