Juhua Customer Case-How to Maintain Sales Growth in the Off-Season for Disposable Diapers?

Currently, the baby diaper industry is facing unprecedented market challenges. Affected by multiple factors such as the continuous decline in birth rate and weak consumer market, the industry as a whole has gradually shifted from a rapidly growing incremental market to a fiercely competitive stock market. According to industry analysis, this round of market reshuffle will continue to intensify, and it is expected that by 2026, a considerable number of brands will be eliminated due to their inability to adapt to the new market environment.

In this industry context, product innovation has become the key for enterprises to break through. We have recently successfully assisted a South African client in achieving a business breakthrough. After learning about our technical strength through the company's official website, the customer actively sought cooperation and hoped that we could develop a formula based baby diaper solution with differentiated competitive advantages for them.

The term "formula-based" refers to the situation where, as the level of economic development increases, the general public's health awareness also improves, leading to higher performance requirements for disposable diapers. For example, to prevent diaper rash in babies, various functional ingredients such as moisturizers, soothing agents, and antibacterial agents are scientifically added to the diapers. In addition to this, innovative materials for disposable diapers have been developed, such as environmentally friendly diapers that are biodegradable. There are also high-tech diapers, incorporating technological advancements such as super-absorbent cores that provide better moisture absorption, as well as various patented product designs.

After in-depth market research and technological breakthroughs, we have tailored an innovative formula based diaper solution for our clients. This solution not only optimizes the water absorption and breathability of traditional diapers, but also significantly improves the comfort and safety of the product through special formula treatment. The plan received a warm response from the market as soon as it was launched, ultimately leading to the customer signing a long-term strategic cooperation agreement with us.
The market performance proves that this formulated diaper indeed has strong competitiveness. After its launch, the product's sales have shown explosive growth, with online e-commerce platforms consistently occupying the top spot in category sales, and offline channels also setting new sales records. This successful case not only consolidates the customer's leadership position in the local market, but also sets a new technological benchmark for us in the field of innovative diapers.
Through this collaboration, we have come to a profound understanding that in the competition of existing markets, only through continuous innovation and precise grasp of consumer demand can we win market opportunities. In the future, we will continue to deepen our technological research and development in the field of functional diapers, providing more valuable solutions for global customers.