Customized Side Tape Procurement by a U.S. Diaper Manufacturer

As the global disposable hygiene market continues to expand, the United States remains the world’s largest consumer market for baby diapers. In recent years, demand has been steadily increasing, with higher expectations for comfort, safety, and differentiated product features. According to IMARC Group, U.S. diaper sales reached 30.64 billion units in 2024 and are projected to grow to 47.72 billion units by 2033, representing a compound annual growth rate (CAGR) of 4.79%. This trend presents tremendous opportunities for upstream raw material suppliers.

Against this backdrop, we welcomed a mid-to-high-end U.S. diaper manufacturer who approached us for the customized procurement of high-performance side tapes (waist tapes/fastening tapes). The client’s requirements were very clear: the product needed to ensure strong adhesion and excellent elasticity to prevent loosening during use, while also providing soft and skin-friendly comfort for babies’ delicate skin. In addition, they required a clean, simple appearance with the option for OEM custom printing to strengthen brand identity.

Our R&D team proposed a multi-layer composite side tape solution: the outer layer made of soft nonwoven fabric and the inner layer utilizing a high-performance adhesive system. This ensured reliable re-fastening performance while achieving superior softness compared to existing market products. Multiple laboratory performance tests were conducted, including peel strength, durability, and rebound resilience—all of which met or exceeded the client’s expectations.

During the sample evaluation phase, the client expressed highly positive feedback, emphasizing that our side tape offered advantages in stability, comfort, and cost-effectiveness compared to their current supplier. Considering the U.S. market’s focus on supply chain reliability, we also designed a flexible delivery plan: bulk shipments via ocean freight for cost efficiency, supplemented by air freight for urgent replenishments—helping the client reduce inventory pressure.

Ultimately, the client signed a long-term cooperation agreement with us, with the first order reaching two 40HQ containers. Additionally, we supported them with customized packaging and labeling services, further enhancing their brand competitiveness in the U.S. market.

This cooperation demonstrates our strengths in customized solutions, strict quality control, and supply chain flexibility, while also highlighting the vast potential of the North American market. Looking ahead, with the U.S. diaper market expected to reach USD 10.6 billion by 2035 (CAGR 4.3%), we will continue to provide professional support to help more partners stand out in this highly competitive industry.