Juhua Customer Case-Boosting Brand Traffic Growth for South American Customers - Successful Practice of Foreign Trade Disposable Hygiene Products Factory

Boosting Brand Traffic Growth for South American Customers - Successful Practice of Foreign Trade Disposable Hygiene Products Factory
Customer background

Our client is a South American brand specializing in disposable sanitary products, with main products including baby diapers, adult diapers, women's sanitary napkins, etc. Despite its excellent product quality, brand awareness and online traffic growth face challenges in a fiercely competitive market. The customer hopes to enhance brand exposure and attract more end consumers by optimizing their supply chain and marketing strategies.   

Customer pain points
1. Insufficient online traffic: The brand has low exposure on e-commerce platforms and social media in the local South American market, making it difficult to reach its target users.   
2. The selling point of the product is not prominent: it lacks differentiated product packaging and marketing content, making it difficult to stand out among competitors.   
3. Slow supply chain response: The traditional supply model leads to a long launch cycle for new products, making it difficult to quickly respond to market trends.   
Our solution
Customized product development, strengthening selling points
-Differentiated design: Based on the preferences of South American consumers, we have redesigned the product packaging for our clients, highlighting core selling points such as "ultra-thin breathability" and "natural skin friendly", and incorporating localized elements such as Spanish/Portuguese labels.   

-Diversified specifications: We provide small trial sizes to facilitate customers in attracting new users through a "low price experience", while also increasing the unit price with combination sizes.

-Customized marketing plan: Understand the trends of South American platforms and develop corresponding marketing plans based on different platform trends.

   

Customer feedback
The cooperation with this factory far exceeded expectations! They are not only suppliers, but also growth partners. The full chain support from products to marketing has helped us quickly open up the market. "- Customer Marketing Director
Our advantages
Industry experience: 10 years of experience in producing disposable hygiene products for foreign trade, familiar with market standards in Europe, America, South America, and other regions.   
End to end service: From OEM/ODM to brand overseas solutions, helping customers achieve sustainable growth.   

If you also want to increase brand traffic and sales, please feel free to contact us and customize your growth plan!