Juhua Customer Case: Canadian Maternal and Child Brand Customized High Absorption Baby Diaper Cooperation Project

Customer background

The client is a Canadian brand specializing in mid to high end maternal and child products, with mature offline chain stores and e-commerce channels. With the increasing demand for environmentally friendly baby care products in the North American market, customers plan to launch a series of high absorption, ultra-thin and breathable baby diapers, targeting the new generation of parents who value product safety and comfort. 

 

 

Customer requirements

1. Product customization: It must comply with the safety standards for baby products in the Canadian market (such as Health Canada certification), requiring the use of natural skin friendly surface and biodegradable core materials.   
2. High cost-effectiveness: Optimize production costs to match the competitive positioning of the North American mid to high end market while ensuring quality.   
3. Supply chain stability: The factory needs to have the ability to respond quickly to ensure timely delivery of peak season orders.   
Solution
1. Material and process upgrade:
-Using SAP polymer absorbent resin imported from the United States as specified by the customer, combined with a breathable non-woven fabric surface, the absorption capacity is increased by 30% and the risk of rash is reduced.   
-We offer 3 sizes (NB/S/M) and 2 printing designs, which will be mass-produced after customer selection.   

2. Compliance support: Assist in completing the testing reports required by Health Canada and shorten the customer's marketing cycle. 

  

Collaborative achievements
-Market feedback: After the product was launched, it received high praise from end users for its "ultra-thin and dry" characteristics, and the repurchase rate increased by 22% compared to the customer's original product line.   
-Long term cooperation: The client has listed us as a strategic supplier and will renew the 3-year framework agreement in 2024, with an expected annual procurement volume of 50 million pieces.   
Customer Reviews
The professionalism and flexibility of Chinese factories far exceed expectations, with efficient cooperation throughout the entire process from sampling to quality inspection, allowing us to seize the opportunity in the fiercely competitive North American market. "- Jessica Wong, Customer Procurement Director
Conclusion
By deeply understanding the demands of the North American market and strict quality control standards, we have helped our customers achieve differentiated product competition. In the future, we will continue to optimize cross-border supply chain services and assist more overseas brands in landing high-quality infant and child care products.