Juhua Customer Case: Joining Hands to Innovate and Upgrade, Helping North American Adult Incontinence Brands Seize the Opportunity in the Aging Market

Background and Challenges

With the acceleration of global aging process (the population aged 60 and above is expected to reach 1.4 billion by 2030), the demand for adult incontinence products in North America has surged. A North American customer specializes in disposable incontinence products, and their original products are facing problems such as homogeneous competition and outdated brand image. They urgently need to upgrade their products and rejuvenate their brands to seize the opportunity of increasing purchasing power among the elderly consumer group.

Collaborative solutions
Product upgrade:
Cooperate with our factory to develop a new type of core material that is highly absorbent, ultra-thin, and breathable, to enhance wearing comfort and accurately match the needs of disabled elderly and postoperative populations.

Launch differentiated series (such as night time enhanced models and environmentally friendly biodegradable models) to cover different scenarios and enhance market competitiveness.

Brand reshaping:
Repositioning the brand concept, shifting from "functional products" to "quality living solutions", conveying dignity and care, and attracting a new generation of elderly consumers.
Design modern packaging and visual system, highlighting product upgrade highlights (such as "12 hours dry" and "skin friendly").
Traffic Enhancement Strategy:
Based on the product data and selling points provided by our factory, optimize the keywords on the e-commerce page (such as "discrete adult diapers" and "aging friendly") to improve the natural search ranking.
Jointly carry out social media education marketing, showcase product usage scenarios through short videos, and reach the group of family caregivers.
Results and Value
Sales growth: E-commerce channel traffic increased by 40% and repurchase rate increased by 25% within 6 months;
Brand upgrade: The proportion of high-end products has increased from 15% to 35%, and the average customer price has increased by 20%;

Market recognition: Selected as a recommended brand by the North American Geriatric Care Association, customer feedback states that "the partner's full chain support from supply chain upgrade to brand strategy is the key to seizing the market.

Look into the future
Both parties will continue to pay attention to the segmented needs under the aging trend (such as female incontinence and environmental demands), deepen research and marketing cooperation, and consolidate customers' leading position in the North American market.